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Keyword: influencer
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Utilizing Social Media Influencers

SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. …

Are you using social media to build your professional brand? Claire Sakaoka, owner of engage5w, says LinkedIn is a good tool for the job. She says writing blogs on your profile will illuminate areas …

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