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COVID-19 Coverage: Pandemic Marketing Strategies

Are you holding back on marketing because of the pandemic? Independent consultants Mary Overbey, Damion Trout and Lucas Walker say that might be a mistake, but consider your ROI first. Duration: …

People sometimes joke that they’re being worked to death, but in some cultures it’s no laughing matter. Author and consultant Rosie Ward, Ph. D., says in Japan and China, death by overwork has …

Sarah Walters, organizational leadership coordinator with Evangel University says she recommends Conversational Intelligence by Judith E. Glaser. She says it teaches how to read others and adjust …

Jamie Tillman, owner of Canna Bliss wanted to create a line of CBD products made by women for women. She created her Lady Sativa line as a passion project. Tillman is one of Springfield Business …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, say though the pandemic caused a financial downturn, they’ve turned hardships into advantages. Utilizing the PPP loans, focusing on …

Steve Kelly, senior vice president with Arvest Bank, says Michael E. Gerber’s book, The E-Myth Revisited was a real paradigm shifter for him. He says the book provides critical insight into the …

Molly McCleary, owner and farmer of Maypop Flower Farm, recently hired three women to help her. She says it’s a great opportunity for everyone because they can work while watching the children and …

Technology business consultant Mackenzie Scherer says e-publishing and posting on social media can help establish your expertise. When people see the depth of your knowledge, they will accept you as …

Stephen Kleinsmith, co-deputy superintendent, Nixa Public Schools, says overcoming adversity is a key component of leadership. Kleinsmith says you must remember it’s a marathon, not a sprint. …

Daniel Ogunyemi, learning, development and inclusion partner with Burrell Behavioral Health, says being mindful has helped him deal with isolation during the pandemic. Find coping mechanisms that …

Kirk Baumann, team member experience manager with O’Reilly Hospitality Management, says mentors have been instrumental in his life. He says O’Reilly’s mentoring program helps employees develop …

Life coach Ann Leach says using a tool from the organization development movement can help with employee engagement and learning. She says we think in pictures, so a graphic representation helps …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, say they have always sought ways to continue growth, first as a band, now as a business. Updating music lessons to include online access …

Though remote work has been a recent trend, Rusty Worley, executive director of the Downtown Springfield Association, says his team emphasizes the value in working together in an office. He says they …

Independent consultants Mary Overbey, Damion Trout and Lucas Walker say you must think beyond the scope of the goods or services you offer and find the extracted value for your customers. Ask them …

Margo Spilde, founder and CEO of GRASP, says her mentor advised that if you focus on your passion, the rest will fall into place. She says focusing outward to help others will change your life. …

When Molly McCleary’s grandfather needed a caregiver, she decided to grow flowers because it provides a good ROI for a small acreage. McCleary, owner and farmer of Maypop Flower Farm, has hired a …

Daniel Ogunyemi, learning, development and inclusion partner with Burrell Behavioral Health, says it can be difficult to separate work and home life. Ogunyemi says he does small things like removing …

Hal Donaldson, CEO of Convoy of Hope, says he likes challenging people to hire the homeless. He says it requires understanding from the employers, but the dividends are smart, loyal and hard working …

Jordan Morgan, iOS engineer with Buffer, says the release of open source code has created opportunities for programmers worldwide. Morgan says this strategy provides a middle ground for software …

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