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Keyword: Norman Stuart
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Utilizing Social Media Influencers

SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. …

SueAnn Hollowell, CEO of Optikal says when a business reaches the break even point, it can sustain itself without additional investment. “I think one of the biggest reasons businesses fail - it’s …

“Startup capital is always a challenge, especially being African-American entrepreneurs, we don’t have a network we can pull from,” says SueAnn Hollowell, CEO of Optikal. Hollowell says she and …

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