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CBD Advertising Challenges

Jamie Tillman, owner of Canna Bliss says it’s more difficult to advertise CBD products than others because some social media ban ads with images of the plants. She says she’s relied on media …

Technology business consultant Mackenzie Scherer says each social media platform is suited to a specific audience and media type. Knowing your audience demographic and whether you want to blog, show …

Eddie Gumucio, organizer and founder of the Queen City Shout Music festival says he did a lot of research before moving the event online. He says they extended the festival to a week to accommodate …

Technology business consultant Mackenzie Scherer says too many social media posts can be counterproductive for your business. Biweekly website updates help with Google searches, but always announce …

Megan Short, executive director of Springfield Contractors Association, says potential employers are looking at your social media accounts. She says keeping your profile professional and managing …

Kirk Baumann, team member experience manager with O’Reilly Hospitality Management says social media can make or break your career. He says they Google applicants names to see if they are a good fit …

Hold Fast Brewing’s Books and Brews club was started to bring customers together. Owners Carol and Susan McLeod say using social media to keep the program going during the pandemic allows customers …

Rob Gary, founder of the Welcome to Springfield: We’re closed! Facebook page, says he started the page as a resource for a small group of friends. Within a few days, it grew beyond his expectations …

“It’s really hard to market yourself as a product,” says Michael Frizell, graphic novel author and director of Student Learning Services at Missouri State University. Frizell says he’s …

“LinkedIn is not Facebook,” says Claire Sakaoka, owner of engage5w. “You should have a professional photo - that means no selfies.” Sakaoka says a recent research article said more than 80% …

Wayne Dipper, Chief Operating Officer and co-owner at KPM Technology, says you must remember that anything you post to social media can come back to haunt you. “I know for a fact that before I ever …

It is critical for leadership to set the tone and values for an organization and reflect that in their hiring practices, says Kelly Lee, Business Program Manager on the Infrastructure Team at …

“I love the idea of bringing a group of people together and bringing out their strengths to realize something that maybe we couldn’t have done alone,” says Kelly Lee, Business Program Manager …

“The more digital footprint you have, the greater vulnerability you expose,” says Dallas Nash, Senior Regional Manager with Dell. Nash says it’s almost essential to have social media pages for …

Kelly Lee, Business Program Manager on the Infrastructure Team at Facebook, says not just hiring practices will achieve team inclusion and diversity. Facebook takes a three pronged approach: Look for …

“First and foremost if you have any kind of idea that you want to bring forward, it has to be data driven,” says Kelly Lee, Business Program Manager on the Infrastructure Team at Facebook. Lee …

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Editors' Pick
Open for Business: Springfield Charcuterie LLC

After a few months in operation exclusively online, Springfield Charcuterie LLC opened a brick-and-mortar store; Springfield Plaza gained the second Queen City store of national retail chain Ulta Beauty; and Alicia Jones started Vanity Pawz Pet Salon LLC.

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