YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Williams-Sonoma places $112M bet on AR shopping

Posted online

Williams-Sonoma announced plans to acquire augmented reality and 3-D imaging startup Outward for $112 million.

The company wants to use the business to give shoppers a look at what products bought at West Elm, Pottery Barn and its namesake kitchen brand would like like inside their homes.

The purchase of San Jose, California-based Outward is expected to close by year's end.

Read more from CNNTech.

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick

Business Spotlight: Modern Muscle Gain

Starting Strength Online Coaching is changing the gym experience — by removing it.

Most Read