YOUR BUSINESS AUTHORITY

Springfield, MO

SBJ photo by Wes Hamilton

Startup Corner: Cameron Eaton, Monolith Cooperation LLC dba RockDolly Equipment LLC

Springfield’s startup community is here. Take the pulse.

Posted online

Minimally viable product …
Our MVP is on the market now. The RockDolly is an all-in-one solution for traveling performers. A musician, performer or a band can easily bring a RockDolly to replace their guitar amplifiers, bass amplifier and PA system.

Problem solving …
The RockDolly solves the problem of live music setup for performers by allowing them to setup in minutes and sound better than ever. Wireless microphone and instrument inputs eliminate the hassle of tangled or defective cables. The RockDolly fits into the trunk of a car and replaces an entire van full of equipment.

Seed money …
So far, the business has been entirely funded out of my pocket. We recently have reorganized as a Delaware limited liability company. This is going to allow us to more easily court investors as we seek to expand beyond online only sales and into the larger retail market.

Hurdles overcome …
Securing the intellectual property protection and attaining modest sales without the financial runway that some start-ups enjoy has been a challenge. There were many (and continue to be) obstacles to overcome in the design of my product to ensure the quality, reliability and ease of use that we set out to achieve.

Pivot …
When I first designed the RockDolly, I saw it as a solution for your average band that would make gigging easier to setup. As I began showing people my product, I found that people saw all sorts of uses that I hadn’t imagined. People use them for speaking events, sporting events and even ventriloquism.

Biggest mistake …
My trust in the words of those promising the moon and the stars led me to become complacent and expectant of results that never panned out. If I could do it over, I would pursue my dream more aggressively from the start, knowing that at the end of the day I value the success of my business more than anyone else could.

Greatest need …
My company needs seed funding and more importantly, we need smart money. A partner with experience in consumer electronics would really help.

Food for thought …
No one hires you to be an inventor. It has been a lot more work than I had anticipated, and there are many challenges to overcome. That being said, seeing your product being used and appreciated by the people that you created it for is an amazing feeling.

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick

From the Ground Up: Culver’s

Springfield’s third Culver’s restaurant is underway at 1400 E. Sunshine St.

Most Read
SBJ Live logo
MOST-WATCHED VIDEOS
Four Tips for Better Product Labels

Not all labels are created equal. Natalie Menzies-Spradlin with Ample Industries gives you four things to think about to make sure your labels are durable, cost effective and meet your product …

Living Quote - Reach for the Stars “My dad encouraged me and told me to continue my education, no matter how hard it is, and now I’m a year into my doctorate degree.” says Melissa Sorah, who works in sales at Youngblood Nissan. …
Networking? Always Follow Up. “I think networking has been key too the core success I’ve had,” says Bruce Nasby, President of Global Advisory Associates. Nasby recommends sending an email specifically detailing who you are, …
Booked - Passion and Perseverance “Being in higher education, we kind of devour books,” says Carol Taylor, President of Evangel University. She recommends Angela Duckworth’s “Grit: The Power of Passion and Perseverance.” …
Learn Something about Everything “Try to learn something about everything and everything about something,” says Larissa Warren, an associate with Husch Blackwell and one of Springfield Business Journal’s Trusted Advisers for …