Springfield Business Journal in partnership with Revel Advertising on Oct. 3 held the second-annual Brandwich seminar for marketing professionals. About 115 people attended the sold-out event at Alamo Drafthouse Cinema in south Springfield. During the 7:30-11:30 a.m. seminar, marketers Stan Lippelman, vice president of marketing for Bass Pro Shops; Erika Murray, a global business manager for Google; and Lisa Rau, director of publicity and public relations for Herschend Family Entertainment Corp. and Silver Dollar City Attractions, each presented, followed by a Q&A with the audience.
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Springfield’s third Culver’s restaurant is underway at 1400 E. Sunshine St.
Not all labels are created equal. Natalie Menzies-Spradlin with Ample Industries gives you four things to think about to make sure your labels are durable, cost effective and meet your product …