Farm 2 Counter to open retail store

Springfield grocery delivery company Farm 2 Counter Inc. plans to open a new retail store and packaging center.

Owner Paul Allen is investing $60,000 into a 2006 N. Broadway Ave. standalone building that had housed Broadway Corner Store. Currently on a lease, he’s negotiating with owner Marilyn Hansen Meyer Trust to potentially purchase the building. He’s targeting a launch date by the end of August.

“You can come in and shop like a normal store,” he said. “It’s going to be a mini-farmer’s market and general store, or you can get your box like a normal delivery.”

Farm 2 Counter is relocating its operations from Commercial Street, where demand has outgrown the space. The 2,400 square feet leased on Broadway fit the company’s current needs.

Allen’s service delivers locally sourced grocery products to customers’ doorsteps, featuring items from Fassnight Creek Farms and Millsap Farms in Springfield, Edgewood Creamery in Purdy, Circle B Ranch in Seymour and Peace Valley Poultry in West Plains, among others.

Since opening, Farm 2 Counter has produced sales of $480,000, bringing the company into the black. Last year, sales were $240,000, and Allen plans to double that figure in 2017.

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