YOUR BUSINESS AUTHORITY

Springfield, MO

CellARide partners with Toyota

Posted online
Springfield-based technology firm CellARide LLC has been approved as a national supplier for Toyota Motor Sales U.S.A. Inc., the North American arm of the Japanese carmaker.

Through the agreement, CellARide will work with Saatchi & Saatchi, the global marketing firm behind Toyota, to implement its texting technology platform at Toyota events, according to a news release. Terms of the deal were not disclosed.

The announcement has CellARide CEO Josh Holstein optimistic about the future of his company.

“This Toyota deal marks the first of many national deals to come over the next few months,” he said in the release.

Reached this morning, Holstein declined to disclose clients the company is working with. He said CellARide is in the process of finalizing contracts.

At Toyota’s national vehicle showroom events, customers will be able to use CellARide’s CarInfoToGo platform, which texts information to potential buyers and sends demographic data to dealers. Holstein said he’s unaware of any other similar text message services Toyota is using.

In recent years, CellARide has raised some $640,000 in working capital. In 2014, CellARide had a pilot program with General Motors Co. (NYSE: GM), but it ran short because the texting platform was not yet ready for the masses, Holstein previously told Springfield Business Journal.

Toyota Motor Sales produces 30 million cars and trucks in North America per year and operates 1,500 dealerships and 10 manufacturing plants, according to the release.

[[In-content Ad]]

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick

Startup Corner: Eden Garrett, Eden’s Flower Truck

The 21-year-old is working to graduate in May while cultivating her small business.

Most Read
SBJ Live logo
MOST-WATCHED VIDEOS
Demand Pull Inventory Control

“We’re doing really complicated math, forecasting way in the spring, what we’re gonna need in inventory by what date,” says Shawn Askinosie, the Founder and CEO of Askinosie Chocolate. The …

Need to Focus Leads to Sale of Business “It’s been hard for me to choose. There is a point when I knew I needed to focus on one of these businesses,” says Elle Feldman, owner of Elle’s Patisserie and Lavare Spa (now rebranded as …
My Mentor - My Teammate in Life “He was a strong man of faith and courage and very wise - my biggest supporter in any endeavor in life,” says Tami North, Executive Director of the Rogersville Area Chamber of Commerce and one of …
From Cutbacks to Cutting Tracks “Every day you’ve gotta wake up and say, ‘I’ve gotta make money today,’ says, Ricky Smiley, Founder and Producer of Smiley Records, LLC. When Smiley was laid off from a job he held for 18 …
Consistent Marketing  “Marketing for a company can be very interesting, in the sense that it’s hard to stand out in the crowd from everyone else,” says Alisa Lawler, Vice President of Marketing and Business …