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CellARide partners with Toyota

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Springfield-based technology firm CellARide LLC has been approved as a national supplier for Toyota Motor Sales U.S.A. Inc., the North American arm of the Japanese carmaker.

Through the agreement, CellARide will work with Saatchi & Saatchi, the global marketing firm behind Toyota, to implement its texting technology platform at Toyota events, according to a news release. Terms of the deal were not disclosed.

The announcement has CellARide CEO Josh Holstein optimistic about the future of his company.

“This Toyota deal marks the first of many national deals to come over the next few months,” he said in the release.

Reached this morning, Holstein declined to disclose clients the company is working with. He said CellARide is in the process of finalizing contracts.

At Toyota’s national vehicle showroom events, customers will be able to use CellARide’s CarInfoToGo platform, which texts information to potential buyers and sends demographic data to dealers. Holstein said he’s unaware of any other similar text message services Toyota is using.

In recent years, CellARide has raised some $640,000 in working capital. In 2014, CellARide had a pilot program with General Motors Co. (NYSE: GM), but it ran short because the texting platform was not yet ready for the masses, Holstein previously told Springfield Business Journal.

Toyota Motor Sales produces 30 million cars and trucks in North America per year and operates 1,500 dealerships and 10 manufacturing plants, according to the release.

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