Join Springfield Business Journal and Revel Advertising for a special event designed specifically with marketers in mind. The morning will feature speakers who are leaders in marketing, so come hungry for plenty of tips you can take back to your own business!
Vice President of Marketing
for Bass Pro Shops
Global Business Manager
Director of Publicity
and Public Relations
for Herschend Family Entertainment Corporation, Silver Dollar City Attractions
Stan Lippelman has been instrumental in Bass Pro Shops’ innovative marketing programs and shifting their core direct marketing values. A 20+ year veteran in the marketing business, Stan has managed some high profile brands including Rawlings, Lucky Charms, Pop Secret, Fruit Roll-Ups and Minute Maid.
Erika Murray has been with Google for more than 11 years and currently oversees the partnership efforts with McDonald’s globally. She is responsible for utilizing Google’s innovative technology to deliver deeper strategic value for one of the world’s most popular fast food chains.Throughout her career with Google she has supported businesses’ shift to digital, all the way from small, local stores to some of the country’s largest retail and telecom companies.
Lisa Rau is the lead for the publicity efforts for Herschend Family Entertainment and specializes in general publicity, product launch and crisis management of the media. She has spent more than two decades promoting the city of Branson, actively participating in its ever-changing and exciting tourism landscape. Lisa will speak on the opportunities to receive earned media on a national level by highlighting the launch of their newest rollercoaster coming in 2018, the “Time Traveler.”
7:30 a.m. - Breakfast
8:00 a.m. - Stan Lippelman/Bass Pro
9:00 a.m. - Lisa Rau/Silver Dollar City
10:00 a.m. - Erika Murray/Google
11:00 a.m. - Q & A
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