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Bass Pro Shops renews its tournament sponsorship with Fishing League Worldwide.
Photo provided by Fishing League Worldwide
Bass Pro Shops renews its tournament sponsorship with Fishing League Worldwide.

Bass Pro makes another splash in fishing world

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Bass Pro Shops renewed and expanded its sponsorship contract with Fishing League Worldwide.

The news comes a week after Major League Fishing announced expansion plans starting in 2019, with the highlight being the new Bass Pro Tour, an 80-angler, eight-event tournament with a championship round.

Through its new agreement with FLW, Bass Pro will retain its title sponsorship of the FLW High School Fishing Open event, according to a news release. Bass Pro branding additionally will be featured across all of FLW’s platforms, including 260 tournaments and expos, its website, social media outlets, magazine and webcasts. The financial terms of the deal were not disclosed in the release.

"Bass Pro Shops and Cabela’s, prior to their coming together last year, have been an integral part of both professional and recreational fishing for many years,” FLW Marketing President Trish Blake said in the release. “We recognize the renewed commitment to FLW as a substantial and important confirmation of Bass Pro Shops’ support for their customers' passion for the outdoors. We look forward to building upon our continued relationship with this iconic outdoor brand."

Bass Pro also will serve as presenting sponsor for several Yeti FLW college fishing tournaments and support the Costa FLW High School Fishing Camp.

“Bass Pro Shops is deeply committed to helping young people connect with nature through fishing and outdoor recreation,” company spokesman Jack Wlezien said in the release.

FLW and its partners operate 286 bass-fishing tournaments annually. Its “FLW” TV show, which airs on NBC and other channels, is viewed by some 564 million households worldwide, officials say.

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