Adrienne McCoy knows how to rally the community behind a cause and as event coordinator for the Ronald McDonald House Charities of the Ozarks, McCoy lends a helping hand to a lot of different causes.
“When I started five years ago, I was told ‘one day’ we would open a second house in Springfield,” McCoy says. “The revenue earned through events helps fund the operating costs of the house and in order to ‘one day’ open the second house, fundrasing events had to earn more.”
So McCoy got to work creating two new events which added more than $50,000 each to the yearly budget and implemented a new marketing strategy, increasing 2012 year-to-date contributions 20 percent to $120,000 from $100,000.
McCoy develops and implements six major marketing and fundrading events for the children’s charity annually, including the McDonald’s Share a Heart Campaign which increased donations to $92,000 from $39,000 during the five-year period McCoy has been in charge. Raising $20,000 in past years, McCoy coupled the annual Ozarks Grin Iron Classic All-Star high school football game with a new event, the Grin Iron Classic All-Star high school volleyball game.
Together, the events raised $47,000 for the Ronald McDonald Care Mobile in 2012.
But McCoy didn’t stop there. She also created the Taste of Adventure Outdoor Auction and Benefit Banquet, which raised $70,000 in its first year.
Securing more than $300,000 annually in sponsorships, donations and event revenue, McCoy said her proudest professional accomplishment was watching the doors open on Springfield’s second Ronald McDonald House inside Mercy Chidren’s Hospital in November 2012.
“This new facility will allow our organization to give a home away from home to so many more families with a child in the hospital,” she says.
“In two days, every bedroom in the new house was filled and it has remained that way since.”
A current president of Springfield’s Rotoract Club, McCoy also rallies fellow members, helping increase recuitment efforts by 20 percent since her term began. She was named Member of the Year in 2010 and follwed the honor by being awarded Board Member of the Year in 2011.
Bridging the gap between Rotoract – a service club for people between 18 and 30 years old – and Springfield’s five Rotary Clubs, McCoy introduces members to Rotarians through a moderated panel and community service activities.
McCoy also just completed her third year as an elected member of the Leadership Council for the Springfield Area Chamber of Commerce young professional’s group, The Network. She volunteers for the Sertoma Chili Cook-Off and is an active member of the St. Elizabeth Ann Seaton Parish, along with husband Brent and daughter Mary.
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