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Donald Babb, CEO; Gary Fulbright, chief financial officer; and Renee Meyer, foundation director of finance
Donald Babb, CEO; Gary Fulbright, chief financial officer; and Renee Meyer, foundation director of finance

2014 Dynamic Dozen No. 11: Citizens Memorial Healthcare

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When it comes to revenue, Bolivar’s largest employer believes in the basics: making a plan and sticking to it. 

It’s a simple mantra, but Citizens Memorial Healthcare’s numbers are indicative of its success. 

The health system posted 2013 revenue of $324.8 million, representing growth of 6.4 percent from $297.5 million in 2012 and 16.2 percent during the past three years, factoring in 2011 revenue of $279.6 million.

“We’ve had a lot of planned growth. We’ve stayed with our plan,” CMH CEO Donald Babb says. “That plan allows us to bring new programs and services on, and that also increases our revenues. 

“I think where you lose is when you become stagnant and start going the other way. Our plan is to continue to grow the organization.”

Within those plans is a continual drive to expand the health system’s service area and to bring on additional patients. CMH also aims to better serve its patients, as evidenced by a wealth of capital projects already under development and coming on line this year. 

Among current projects is an 80,000-square-foot addition to the Kerry and Synda Douglas Medical Center, an expansion with a price tag of $12.4 million CMH hopes to have completed by December. 

Named after Bolivar attorney Kerry Douglas and his late wife, the facility would reach nearly 120,000 square feet with features that include a larger ambulatory surgical area, added office space, an imaging center, an expanded women’s center and space to relocate the CMH surgical services operation, its wound and hyperbaric center and its information services department.

Another project in the works serves a twofold purpose. In partnership with Bolivar Technical College, the area branch campus of Texas County Technical Institute, the health system is planning to start construction this summer on an education center that would assist students who need clinical experience. It also would fill an important need at CMH: lack of personnel, particularly nurses.  

“We probably have 35 to 40 positions we need to fill,” Babb says.

To draw personnel to the hospital, the health system will offer scholarships to students at the education center, which will be located on the campus of CMH. And in a College of the Ozarks-style system, students will be able to pay back their debt by working at the hospital. The hope, Babb says, is the students will want to stay on as full-time employees once their debt is paid.

Bolivar Technical College President Charlotte Gray says Houston, Mo.-based Texas County Technical Institute expanded into Bolivar about 10 years ago to better serve CMH’s need for trained nurses. The new center, for which CMH is footing the bill via federal funds, would double the Bolivar school’s square footage to 20,000 square feet when it relocates around the spring of 2015, Gray says.

At CMH, officials are wrapping up the current fiscal year with an expected 11 percent bump in revenue. 

“We have our plans laid out for the next three years,” Babb says, noting the next fiscal year, beginning in June, is budgeted at roughly $400 million.[[In-content Ad]]

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