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Springfield, MO

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Tim Massey, CEO, and Paula Adams, president
Tim Massey, CEO, and Paula Adams, president

2016 Dynamic Dozen No. 7: Penmac Staffing Services Inc.

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SBJ: What has been key to your recent growth?
Tim Massey: There have really been three parts. The first is stability in our operations; we’ve had little to no turnover within our ranks. In the staffing industry, that’s pretty key. The resurgence of the economy and improvement in the manufacturing sector also has been very huge. The third part has been we’ve taken on some new markets, specifically education where we’re currently servicing six schools in the area.
Paula Adams: We have big pools of people that we can pull from, and clients are looking to us for recruitment. The ACA played a role for several, because we cover all of that.

SBJ: What has the company’s growth enabled you to do?
Massey: We’ve expanded our footprint. We have a very stable operation in Memphis (Tenn.), which is a large metro market. Historically, we’ve been in the smaller markets, what I would call tertiary or second-tier markets.
Adams: We’ve opened just recently in St. Peters and Washington. The growth has come from opening new branches. Also, being competitive and having a good reputation factor into the growth.

SBJ: What are your top issues when it comes to managing growth?
Massey: For us, it’s the shortage of people we’re experiencing right now. It’s more in the unskilled and semi-skilled areas in manufacturing. Finding the people willing to do manual jobs, that’s really a challenge right now. And that’s not just in Springfield, that’s in all the markets.

SBJ: What is the worst business advice you’ve received?
Massey: That the client is always right, because in this industry we have to be more of a consultant than just a service operation. A client may be experiencing a lot of turnover, and that might be because of an internal influence that they may not want to hear about. Sometimes you have to step up and let the client know the way they’re doing business is not right and there’s a better way. If you don’t, ultimately, someone else will come along and show them, and you’ll lose that client anyway.
Adams: We’re in such a tight labor market and businesses think there are hundreds of people who want these jobs and will work in a minimum wage situation. We have to educate because we’re in the middle of the storm and we see how tight things are and what pay is needed. We have to let people know things can’t maybe be run the way they were 20 years ago.

SBJ: Where do you see the company headed in the next five years?
Massey: With some of the areas that we’re concentrating on, we have the opportunity to show at least 50 percent growth over that time frame. If we find the right companies and make some good acquisitions, it could be even better.
Adams: We’ll always be strong in the light industrial arena – that’s where our main business line is.
Our education staffing will continue to grow. I see us advancing into new areas and new towns.

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