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Hurts Donut Co. is conducting a 30-day test run for its new delivery app.
Hurts Donut Co. is conducting a 30-day test run for its new delivery app.

Hurts Donut launches 24/7 delivery app

Posted online
All-day doughnut delivery is now a reality in Springfield.

Keeping with its “25/8” operations model, Hurts Donut Co. last night started a test run in Springfield through a newly launched app.

“We were wanting to go ahead and launch it now to be able to capture the finals weeks and things like that for the universities,” said co-owner Tim Clegg, noting six deliveries went out yesterday. “If we were going to lose any traffic that was physically coming into the store, we wanted to be able to reach out to them.”

Delivery through the app started at the corporate-owned downtown store, and Clegg said its south-side eatery and a franchise in Norman, Oklahoma, should be live with the technology by day’s end. Hurts Donut is conducting a 30-day test period before rolling out the app to its 13 stores, 11 of which are franchises.

Clegg said delivery already was available for call-in orders and through the company’s converted ambulance vehicles for large orders.

“This is more of the pizza delivery model,” he said. “It’s something we’ve been doing for quite some time. We’ve just never really come out and aggressively announced it.”

Hurts Donut commissioned New Jersey-based developer Forkourse Inc. to design the app based on the company’s existing platform. Declining to disclose costs, Clegg said Forkourse pitched the idea to the Hurts store in Norman when the company was checking out app developers.

“Since the coding already existed, it was significantly less than developing an app from scratch,” he said. “It really was a plug and play opportunity for us.”

Through the Hurts app, customers must order at least a dozen doughnuts and pay a $3 delivery fee.

Hurts Donut joins a variety of other restaurants beyond pizza shops in Springfield offering delivery. The local Panera Bread franchises started delivery in October, followed by  The Wheelhouse LLC in January and Druff’s in March, according to Springfield Business Journal archives.

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